F&F A/W Case Study
The Brief
The Brief
F&F partnered with The Blogger Programme to deliver a high-impact influencer marketing campaign promoting their Autumn/Winter collection.
The objectives were to showcase F&F’s stylish, on-trend seasonal pieces, drive brand awareness, highlight the value and quality of the clothing, and generate social engagement ahead of the festive season.
What We Did
Influencer
The Approach
The campaign ran over an 8-week period, with each week highlighting a new hero outfit released in-store, synced with influencer content. Influencers hand-picked their favourite pre-styled looks, from coats and knitwear to partywear, as the campaign progressed closer to Christmas.
Using advanced audience demographic tools, we selected a diverse mix of 15 influencers who produce aesthetically beautiful, high-end content while effectively delivering the campaign messages around style, quality, and value. Influencers shared content across Instagram Feed and Stories to ensure authentic engagement with their audiences.
The Results
The campaign successfully amplified F&F’s Autumn/Winter collection, generating a total reach of 750,000 and over 650,000 impressions. The influencer content achieved a 4.5% engagement rate, resulting in 33,000+ engagements. Followers responded enthusiastically, leaving positive comments, interactions, and sharing the content further, creating meaningful buzz around the seasonal collection while reinforcing F&F’s reputation for stylish, value-led fashion.
