F&F Denim Case Study
The Brief
The Brief
F&F partnered with We Are SNS to run a compelling influencer marketing campaign highlighting the challenges women face when finding the perfect pair of jeans.
The campaign aimed to showcase F&F’s sustainable 8-piece denim collection as flattering, comfortable, and environmentally conscious, while promoting the brand’s key messages of inclusivity, sustainability, and value. Influencers were tasked with creating authentic content celebrating body confidence and demonstrating how the collection fits and flatters all women.
What We Did
Influencer
The Approach
We carefully selected influencers whose audiences aligned with F&F’s target demographic. Each influencer created content for Instagram Feed and Stories, highlighting:
- The sustainable nature of the denim collection
- The perfect fit for all body types
- F&F’s commitment to both style and value
By combining lifestyle storytelling, relatable messaging, and aspirational visuals, the campaign connected with followers in an authentic and engaging way, sparking meaningful conversations around body positivity and sustainability.
The Results
The campaign achieved significant impact across reach, impressions, and engagement:
- Total reach of 250,000 across Instagram
- Over 230,000 impressions across Feed, Video, and Stories
- Overall engagement rate of 4.3%
- Generated strong positive sentiment, including comments, likes, and interactions, highlighting audience enthusiasm for the collection
We strengthened brand perception, amplified sustainable denim message, drove engagement around inclusivity and fit
