Galaxy Case Study
The Brief
The Brief
We teamed up with Galaxy to execute a powerful influencer marketing campaign supporting their new ‘Pleasure Mission’. The goal was to identify and empower a new generation of women to actively seek more pleasure in their lives. Using advanced audience demographic tools, we carefully selected five female influencers who aligned with the target audience and could produce aspirational, luxury content.
The influencers attended a breakfast hosted by presenter Gemma Cairney and behavioural psychologist Jo Hemmings, learning about the pressures young women face today and how pleasure is often sacrificed. They then shared their experiences and the positive impact of embracing pleasure through premium content creation.
What We Did
Influencer
The Approach
The five selected influencers created high-quality, aspirational content across Instagram, Instagram Stories, and their blogs, showcasing how Galaxy inspired them to actively choose pleasure. Each piece maintained a luxurious feel and aligned with Galaxy’s premium aesthetic, while subtly delivering the campaign’s key messages.
The content was amplified further with targeted social ads, extending reach beyond the influencers’ own followers. By combining authentic storytelling, expert insights from Gemma Cairney and Jo Hemmings, and eye-catching visual content, we created a campaign that engaged audiences on both emotional and practical levels, driving awareness, inspiration, and conversation around Galaxy’s Pleasure Mission.
The Results
The campaign successfully positioned Galaxy as a brand that champions pleasure, inspiring audiences to embrace self-care and indulgence. By carefully selecting influencers, blending experiential events with authentic content, and amplifying messages through paid social, we reached over one million consumers while sparking meaningful engagement.
The premium content resonated with a younger female audience, encouraging conversations and positive sentiment. Galaxy’s Pleasure Mission became not just a campaign, but an empowering movement that highlighted the joy of prioritising oneself, setting a new standard for lifestyle-driven influencer marketing.
