Gressingham Duck Case Study
The Brief
The Brief
We Are SNS were tasked with supporting Gressingham Duck in inspiring home cooks and reigniting the nation’s love for duck. The objective was to build confidence, spark creativity, and grow an engaged foodie community through consistent, high quality social media content. The campaign needed to provide fresh, seasonally relevant content across Instagram, Facebook, and LinkedIn while highlighting the versatility of duck in home cooking. We were challenged to manage the brand’s digital presence end-to-end, delivering a strategy that combined creative content, planning, and reporting, while engaging audiences authentically and strengthening Gressingham Duck’s position as a trusted culinary brand.
What We Did
Social
Content
The Approach
We developed and executed a full-service social media strategy, managing Gressingham Duck’s digital presence across multiple platforms. Each month we delivered 20 Instagram posts, 15 Facebook posts, and 10 LinkedIn posts, ensuring consistent, engaging content. To keep campaigns fresh and seasonally relevant, we executed six full-scale shoots, including four at Gressingham HQ, one in a cosy countryside cottage, and live event coverage at the Hotel, Restaurant & Catering (HRC) show. We handled the shoots end-to-end, from location scouting and prop sourcing to recipe development, photography, and post-production. Content was strategically scheduled to maximise engagement and reinforce brand storytelling across all channels.
The Results
We successfully grew Gressingham Duck’s social presence, delivering over 1 million organic impressions and a 94% increase in followers. Engagement across platforms exceeded expectations, with 10,000 total interactions and 120,000 LinkedIn impressions generating 13,000 clicks. By combining strategic planning, high quality content creation, and seasonal storytelling, We strengthened audience connection, increased brand awareness, and reinforced Gressingham Duck as the go to choice for home cooks seeking inspiration and confidence in cooking duck.
