Jollyes Case Study
The Brief
The Brief
Jollyes approached We Are SNS to execute a digital marketing strategy encompassing social media management, content creation, and influencer partnerships.
As one of the UK’s fastest-growing pet specialists, with over 60 stores nationwide, Jollyes aimed to transform their social media presence, drive engagement, and build stronger connections with their audience.
What We Did
Influencer
Social
Content
The Approach
Working closely with the Jollyes team, we developed a creative strategy focused on key product launches and overarching brand messaging. Our team moodboarded and brainstormed creative themes and concepts, producing a mix of photographic, animated, and video content, both in-studio and on-location, to build a bank of lifestyle content.
We also curated a strategic influencer campaign, selecting and collaborating with creators whose audiences aligned with Jollyes’ target market to maximise engagement and reach.
The Results
During the first six months, we collaborated with 60+ influencers, producing over 120 pieces of content, which generated 300K+ impressions and 41K engagements.
In parallel, we produced 130 pieces of in-house content for Jollyes’ social channels, driving organic Instagram growth from 1,500 to 10K followers, a 500% increase, and generating over 1.1M social media impressions. The campaign successfully elevated Jollyes’ social presence, strengthened brand awareness, and engaged the pet-loving community through both influencer partnerships and high-quality content.
Want to see what this approach can deliver for other pet brands? Explore more of our pet sector work, including our campaign with Butcher’s, where a full-service influencer and content strategy generated 2M+ total impressions and drove significant brand engagement.
