Londis Case Study
The Brief
The Brief
As part of our ongoing partnership with The Booker Group, We Are SNS were tasked with extending our social and content creation support to Londis; one of the UK’s most recognised convenience brands.
Our goal was to create reactive, personality-led content that brought Londis’ playful tone to life, all while spotlighting key leaflet deals and everyday value. Unlike the more polished approach of sister brands, Londis’ social presence needed to feel unpolished, fun and cheeky.
What We Did
Content
The Approach
We Are SNS built Londis’ creative direction around reactive, character-driven storytelling, giving the brand a voice and attitude that felt right at home on social media.
The content was designed to feel in-the-moment and authentic, based in-store, tapping into trending formats, cultural moments, and seasonal conversations that kept audiences entertained while still showcasing great value on social media, specifically Instagram and TikTok.
Each month, our team produced:
. 5x trend-led video concepts, each inspired by real-time trends, appreciation days, and seasonal deals.
. 3x platform-specific variations per concept, ensuring content felt native and optimised for each channel.
. On-location shoots inside Londis stores, capturing the brand’s down-to-earth, community-driven energy with a fun, comedic twist.
Our focus was on speed, relevance, and humour, delivering content that could jump on trends while staying true to Londis’ distinctive personality.
The Results
During our initial 14 month partnership, We Are SNS helped Londis build a consistent, trend-aware social media presence that was instantly recognisable; fun, reactive, and unmistakably Londis.
By blending character-led storytelling with real-world moments, the brand didn’t just advertise deals, it created content that customers actually looked forward to seeing.
As a result, a social identity that’s playful, confident, and culturally in tune, helped Londis stand out in the competitive convenience market while keeping the brand front of mind for everyday shoppers.
We Are SNS pride ourselves on staying ahead of trends, so brands don’t have to. Take a look at how we applied a trend-led content strategy to support The Jelly Bean Factory, turning emerging cultural moments into engaging, high-impact content that delivered promoted the brand in an engaging and culturally aware way.
For insights into how your content can perform well on TikTok, read our blog ‘TikTok trends & insights for 2026'.
Ready to make your brand the one people stop scrolling for? Let’s build your next social-first campaign together, trend-led, insight-driven, and impossible to ignore.
