Pots & Co Case Study
The Brief
The Brief
We Are SNS were approached by Pots & Co to coordinate an influencer marketing campaign supporting key products during Valentine’s Day and Mother’s Day.
Pots & Co aimed to increase brand awareness and drive footfall into supermarkets including Waitrose, Tesco, and Sainsbury’s, focusing on their Milk Chocolate & Sea Salt, Double Dark Chocolate, and Dark Chocolate & Orange ranges. The brief was to inspire audiences to consider Pots & Co as their dessert of choice while creating a bank of content that could be repurposed across digital channels.
What We Did
Influencer
The Approach
Working closely with the Pots & Co team, we developed creative concepts aligned with the seasonal campaigns. We carefully selected 20+ influencers whose audiences aligned with Pots & Co’s target demographic. The influencers were briefed to create authentic, engaging content featuring the seasonal product ranges.
The resulting content was shared across Instagram, Instagram Stories, paid social channels, and Pots & Co’s owned digital platforms, amplifying reach and engagement while ensuring consistent brand messaging.
The Results
The campaign produced over 30 pieces of high-quality content, reaching a combined audience of 380,000. Across the campaign, the content reached 90,000 impressions and 15,000 engagements, resulting in an engagement rate of 4%. The campaign also sparked positive sentiment and interactions, successfully raising brand awareness and driving consideration during key seasonal periods.
Discover how influencer marketing drives real growth for other food brands. Check out more of our case studies, including our Cake Box campaign, where we generated 5,500+ new TikTok followers with a creator-led approach.
