Pots & Co Case Study
The Brief
The Brief
We Are SNS were approached by Pots & Co to coordinate an influencer marketing campaign supporting key products during Valentine’s Day and Mother’s Day.
Pots & Co aimed to increase brand awareness and drive footfall into supermarkets including Waitrose, Tesco, and Sainsbury’s, focusing on their Milk Chocolate & Sea Salt, Double Dark Chocolate, and Dark Chocolate & Orange ranges. The brief was to inspire audiences to consider Pots & Co as their dessert of choice while creating a bank of content that could be repurposed across digital channels.
What We Did
Influencer
The Approach
Working closely with the Pots & Co team, we developed creative concepts aligned with the seasonal campaigns. We carefully selected 20+ influencers whose audiences aligned with Pots & Co’s target demographic. The influencers were briefed to create authentic, engaging content featuring the seasonal product ranges.
The resulting content was shared across Instagram, Instagram Stories, paid social channels, and Pots & Co’s owned digital platforms, amplifying reach and engagement while ensuring consistent brand messaging.
The Results
The campaign produced over 30 pieces of high-quality content, reaching a combined audience of 380,000. Across the campaign, the content garnered 90,000 impressions and 15,000 engagements, resulting in an engagement rate of 4%. The campaign also sparked positive sentiment and interactions, successfully raising brand awareness and driving consideration during key seasonal periods.
