Nicky Clarke Case Study
The Brief
The Brief
Nicky Clarke approached We Are SNS to develop and execute a social media strategy that would grow their digital presence, engage audiences, and showcase their premium haircare and styling services. The goal was to create high-quality content, increase Instagram growth, and leverage influencer partnerships to raise brand awareness.
What We Did
Social
Content
Influencer
The Approach
We implemented a multi-channel approach:
Content Creation: In-house photographers and videographers produced bespoke content highlighting in-salon experiences and selected Nicky Clarke products.
Influencer Marketing: Hand-picked influencers were gifted products to review and attend monthly in-salon styling experiences. High-profile influencer participation amplified reach and credibility.
Amplification: Content was shared across We Are SNS’s network of social media accounts, reaching over 4M followers, ensuring maximum visibility.
Engagement Campaigns: Regular social media competitions encouraged audience interaction, while coverage of Nicky Clarke’s involvement in the National Television Awards captured behind-the-scenes celebrity styling and red carpet moments.
The Results
By combining high-quality content creation with a carefully curated influencer strategy, We Are SNS successfully elevated Nicky Clarke’s social media presence. The campaign produced over 34,000 engagements, collaborated with 50+ influencers, and reached a combined audience of 850,000, driving a 330% growth in followers. These results not only delivered measurable performance but also reinforced Nicky Clarke’s reputation as a premium, trend-leading haircare brand, ensuring long-term audience connection and loyalty.
