Revolutions Case Study
The Brief
The Brief
Revolutions partnered with We Are SNS to support the launch of their new hospitality venue, Playhouse, located in the heart of Northampton.
Playhouse, a venue “with a twist,” features games and activities including dance mats, retro arcade games, mini-golf, photo booths, and more. SNS was tasked with coordinating influencers to attend the launch week, capturing and sharing the venue’s unique experiences across social media to increase local awareness, engagement, and footfall.
What We Did
Influencer
TikTok
The Approach
Using our in-house platform, The Blogger Programme, we identified a pool of influencers in Northampton and surrounding areas whose audiences aligned with Playhouse’s target demographic.
Influencers were invited to visit at peak times, capturing video-based content showcasing food, drinks, and gaming activities. Content was shared across Instagram Reels, Stories, and TikTok, maximizing reach and engagement. The campaign emphasized authentic experiences and local relevance, encouraging both social interaction and website visits.
The Results
The campaign successfully introduced Playhouse to a local audience and created a buzz on social media. Over launch week, the 7 influencers produced 30 pieces of content, generating more than 43,000 impressions, over 1,000 website click-throughs, and numerous Instagram Saves. By leveraging local influencers and immersive experiences, we helped Revolutions boost awareness, engagement, and visitation to the new venue, while sparking positive sentiment and conversations across social channels.
