So...? Fragrance Case Study
The Brief
The Brief
To celebrate the launch of the Sorbet Dreams fragrance range, So Fragrance partnered with We Are SNS to deliver an influencer-driven campaign targeting UK females aged 16–25. The objectives were to increase brand awareness, drive sales, and amplify social media reach, engagement, and interaction. By leveraging influencer partnerships and experiential marketing, the campaign aimed to authentically connect with the target audience, creating content that resonated with their lifestyle while boosting excitement and visibility around the new fragrance
What We Did
Influencer
The Approach
The campaign ran in two phases to maximise impact:
Phase 1 – Launch Party
We hosted an exclusive influencer event at Elan Café, carefully selecting guests whose audiences aligned with So Fragrance’s target demographic using We Are SNS’s audience demographic tools. Influencers created lifestyle content, shared live updates across social channels, and generated authentic excitement around the launch, extending the reach far beyond the physical event.
Phase 2 – Ambassador Campaign
Ellie Adams was selected as the face of Sorbet Dreams for a nationwide out-of-home campaign displayed on 900+ sites. Her creative content authentically embodied the brand, resonating with her audience and amplifying brand visibility across both social and offline channels.
The Results
Through a perfectly targeted influencer strategy and immersive experiential marketing, We Are SNS successfully amplified So Fragrance’s brand presence. The campaign not only delivered significant sales growth and reached millions of consumers but also strengthened the brand’s connection with a young, engaged audience. By blending live experiences, social storytelling, and authentic ambassador content, Sorbet Dreams built lasting brand loyalty and social momentum, establishing itself as a must-have fragrance range for trend-conscious consumers.
