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Tesco Influencer

Tesco Fred & Flo Event Case Study

Tesco Fred Flo

The Brief

The Brief

We teamed up with Tesco to run a multi-channel influencer marketing campaign for F&F’s Fred & Flow children’s wear collection. The aim was to reintroduce and reposition Fred & Flow to Tesco’s existing audience while reinforcing the brand’s key messages of value, quality, and price. Using advanced audience demographic tools, we carefully sourced 14 parent influencers with children aged newborn to three, ensuring strong engagement and high-quality content.

The campaign was split into two phases: first, influencers received mystery Fred & Flow gift boxes to unbox with their kids; second, an intimate event at Maggie & Rose, Chiswick, captured further authentic content for social media.

What We Did

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Fred & Flo (Event)
Tesco Fred Flo image 1
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Tesco Fred Flo

The Approach

Influencers shared playful unboxing content showcasing Fred & Flow goodies, highlighting product quality and style in an authentic, parent-approved way. The second phase included a curated event where children and parents joined in activities, while influencer-generated content captured real moments of joy. A live podcast, hosted by Allison Perry interviewing Tom Cotz from Unlikely Dad, added extra excitement and social media coverage.

All content was shared across Instagram posts and Stories, providing maximum visibility and audience interaction. The campaign combined creativity, authenticity, and premium storytelling to reinforce Fred & Flow’s values, generate buzz, and drive engagement while maintaining a fun and family-friendly tone.

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The Results

The Fred & Flow campaign successfully reintroduced the brand to Tesco’s audience, combining playful unboxing, event content, and live podcast moments to drive engagement and awareness. Influencers generated authentic and high-quality content that highlighted Fred & Flow’s value, quality, and price, while creating meaningful interactions with parents and children.

The campaign reached hundreds of thousands, sparked conversations, and strengthened brand advocacy. By blending creativity, strategic influencer selection, and fun family moments, Tesco and Fred & Flow delivered a campaign that genuinely resonated with audiences, setting the stage for continued engagement and brand loyalty.

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