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Tesco Influencer

Tesco Fred & Flo Nappies Case Study

Fred Flo Nappies

The Brief

The Brief

We Are SNS was tasked with promoting Fred & Flo, Tesco’s own family essentials brand, through a targeted influencer marketing campaign. The goal was to increase awareness, engagement, and trial among busy parents looking for trusted, everyday products for their children. The campaign needed to highlight Fred & Flo’s quality, value, and convenience while remaining authentic and relatable to real family life.

We were responsible for selecting suitable influencers, guiding creative storytelling, and delivering measurable social media results that aligned with Tesco’s broader digital marketing strategy.

What We Did

Influencer

Influencer
Fred & Flo Nappies
Fred Flo Nappies Image 1
Influencer
Fred & Flo Nappies
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Influencer
Fred & Flo Nappies
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Influencer
Fred & Flo Nappies
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Fred Flo Nappies

The Approach

We partnered with six family-focused influencers, collectively reaching over 350,000 followers. Influencers created content featuring Fred & Flo products in everyday parenting scenarios, including meal times, snack prep, and family routines. Content was shared across Instagram and TikTok via Reels, Stories, and short-form videos optimised for engagement. We provided creative direction while allowing influencers to maintain their authentic voice, ensuring content felt natural and relatable.

All assets were repurposed across Tesco’s social channels to create a cohesive campaign presence, showcasing Fred & Flo as the trusted choice for family essentials.

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Comments

The Results

The campaign successfully drove engagement and awareness for Fred & Flo, generating over 160,000 impressions and 5,200+ interactions. Influencer content achieved high likes, comments, and saves, demonstrating genuine audience connection with the brand. We Are SNS’s strategy delivered authentic storytelling that strengthened Fred & Flo’s social presence, encouraged product trial, and reinforced Tesco’s position as a go-to destination for everyday family essentials.

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