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Tesco Homeware Case Study

Tesco Homeware Case Study

The Brief

The Brief

We Are SNS was tasked with promoting Tesco’s Spring/Summer homeware range, aiming to increase awareness and inspire customers with seasonal home styling ideas. The campaign needed to highlight the variety, quality, and accessibility of Tesco’s homeware products while showcasing practical ways to refresh homes for the warmer months.

We were challenged to identify suitable lifestyle and home-focused influencers, guide content creation, and ensure messaging was authentic, engaging, and aligned with Tesco’s social media objectives. The goal was to produce highly shareable content that resonated with audiences planning home updates for the season.

What We Did

Influencer

Influencer
Tesco Homewear
Tesco Homewear Image 1
Influencer
Tesco Homewear
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Influencer
Tesco Homewear
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Influencer
Tesco Homewear
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Tesco Homeware Case Study

The Approach

We partnered with six lifestyle and home-focused influencers, reaching a combined audience of over 420,000. Influencers created content featuring Tesco’s Spring/Summer homeware range in real-life settings, including room makeovers, styling tips, and seasonal organisation ideas. Content was delivered via Instagram Reels, Stories, and TikTok videos, optimised for engagement and shareability.

We provided creative guidance to ensure campaigns aligned with Tesco’s brand voice while allowing influencers to showcase personal styling expertise. All content was repurposed across Tesco’s social channels to reinforce seasonal inspiration and highlight the versatility of the homeware range.

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Comments

The Results

The campaign achieved strong engagement and visibility, generating over 170,000 impressions and 5,900+ interactions. Influencer posts delivered high likes, comments, and saves, reflecting genuine audience interest in Tesco’s seasonal homeware. We Are SNS’s approach successfully showcased the Spring/Summer collection, encouraged home styling inspiration, and strengthened Tesco’s presence on social platforms through authentic, influencer-led content.

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