Tesco Veganuary Case Study
The Brief
The Brief
We Are SNS was tasked with supporting Tesco’s Veganuary campaign, aimed at promoting plant-based products and inspiring shoppers to try new recipes. The objective was to create engaging influencer content that drove awareness and encouraged trial of Tesco’s plant-based range.
The campaign needed to resonate with a diverse audience, highlight accessibility and variety of plant-based options, and reflect genuine lifestyle integration. We Are SNS was challenged to manage influencer partnerships, guide creative storytelling, and deliver measurable social media results that aligned with Tesco’s wider marketing goals during the peak Veganuary period.
What We Did
Influencer
The Approach
We Are SNS partnered with six lifestyle and food influencers, reaching a combined audience of over 450,000. Influencers produced content showcasing Tesco’s plant-based range in authentic, relatable ways, including recipe creation, in-store shopping, and meal inspiration. Content was tailored for Instagram and TikTok, leveraging Reels, Stories, and short-form videos optimised for engagement.
We provided creative guidance while allowing influencers to retain their personal voice, ensuring authenticity. Posts were strategically scheduled to maximise visibility and engagement, with assets repurposed across Tesco’s social channels to create a cohesive campaign narrative highlighting the variety and convenience of plant-based options.
The Results
The Tesco Veganuary campaign successfully increased awareness and engagement around plant-based products, achieving over 180,000 impressions and 6,000+ engagements. Content resonated with audiences, with influencers’ posts generating high interaction rates and inspiring users to explore Tesco’s plant-based range. We Are SNS’s influencer-led approach delivered authentic storytelling that strengthened Tesco’s social presence, encouraged trial of new products, and showcased the brand as a go-to destination for plant-based options during Veganuary.
