UniQlo Case Study
The Brief
The Brief
We partnered with Uniqlo to execute a dynamic influencer marketing campaign for their Autumn/Winter knitwear collection. The goal was to position Uniqlo as a stylish, must-have brand for a younger audience, while highlighting product benefits to drive sales. Objectives included amplifying brand awareness, increasing consideration among men and women, and elevating appeal to a trend-conscious demographic.
To achieve this, we created an ‘Autumn Winter Style’ report, a three-month staggered campaign highlighting Uniqlo’s three key knitwear ranges. Influencers showcased how they styled each range, creating aspirational content that inspired their followers while authentically representing the brand.
What We Did
Influencer
The Approach
Using advanced audience demographic insights via The Blogger Programme, we carefully selected influencers whose audiences aligned perfectly with Uniqlo’s target market.
Each month, influencers focused on one knitwear range, producing high-quality content demonstrating versatility, style, and comfort. The staggered approach ensured continued momentum throughout the campaign, while encouraging followers to engage, share, and consider the pieces for their own wardrobes.
The content was distributed across Instagram and other social platforms, combining lifestyle storytelling with actionable style inspiration. This strategy ensured strong reach, engagement, and authenticity while delivering cost-effective marketing results.
The Results
The campaign successfully elevated Uniqlo’s brand presence and generated impressive engagement metrics:
- Digital content reached 867,000+ consumers
- Achieved a campaign engagement rate of 7.9%
- Generated viral follower interaction around the knitwear range
- Delivered a cost-per-engagement (CPE) of just 14p
