About

Spotlights

Blog

Let's Work Together

Universal Music Influencer

Universal Music Case Study

Universal Music

The Brief

The Brief

Universal Music teamed up with We Are SNS to bring their new subscription service, Universal Music For Creators, to life. The goal? Make it the go-to music library for creators everywhere, helping them add licensed tracks to videos, reels, and films without the headache. From YouTube tutorials to Discord communities, we wanted to show that creating with Universal Music is not only easy, it’s fun.

What We Did

Influencer

Influencer
Universal Music
Universal Music 0003 Screenshot 2025 10 24 at 13 18 27
Influencer
Universal Music
Universal Music 0002 Screenshot 2025 10 24 at 13 18 57
Influencer
Universal Music
Universal Music 0001 Screenshot 2025 10 24 at 13 19 40
Influencer
Universal Music
Universal Music 0000 Screenshot 2025 10 24 at 13 20 18
Universal Music

The Approach

We created a multi-layered launch strategy that hit all the right notes. First, we tapped 5 influencers on YouTube and Instagram to create tutorial videos showing how the software works in real-life editing scenarios. To make sure these videos hit the mark, we arranged direct introductions between the creators and Universal Music, ensuring everyone knew the software inside out. The result? Content that was authentic, informative, and genuinely shareable.

Next, we repurposed the influencer content for paid media campaigns, which outperformed traditional advertising by engaging audiences in a more natural, creator-driven way. To keep momentum going, we worked with additional creators to produce organic social content, each making 10 pieces over three months, mixing tutorials with tips, tricks, and behind-the-scenes glimpses of their editing process.

Finally, we tapped into highly targeted Discord communities for video and film editors. These servers promoted three months of free access to the platform, enhanced with a Joby camera giveaway. By meeting creators where they hang out online, we generated buzz and subscriptions in spaces often missed by traditional campaigns.

The Results

The campaign struck a perfect chord, driving both awareness and engagement. Creators across platforms learned how easy it is to use Universal Music For Creators, while Discord activations added a playful, community-driven element. By blending educational content, influencer magic, and gamified promotions, SNS ensured the launch was loud, proud, and impossible to ignore.

-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Creators
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Combined Following
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Impressions
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Users Reached

Featured

/20

Work

The works
The Works Influencer
The Works Case Study
Curl Co
Curl Co Social
Curl Co Case Study
Sweetzone
SweetZone Social
SweetZone Case Study
Explore More work
Explore More work
Let’s work together
Let’s work together