Uunique Case Study
The Brief
The Brief
We Are SNS was briefed to support Uunique in scaling their social media presence using a combination of influencer marketing, content creation, and social media management. The goal was to grow followers, increase engagement, and drive traffic to the website while maintaining a consistent and premium brand identity.
We worked closely with Uunique’s team to plan an integrated strategy that leveraged influencer activations, original content, and community management. The campaign aimed to combine bespoke photography, video, and editorial content to position Uunique as a leading lifestyle brand across digital platforms.
What We Did
Social
Content
Influencer
The Approach
We executed a structured campaign, gifting Uunique products to influencers monthly and collaborating with over 45 influencers in the first six months, reaching audiences of more than 400,000 with an average engagement rate exceeding 4%. Bespoke content, including photography, video, and social media grid planning, was created in-house to maintain a consistent and premium aesthetic.
We also delivered bi-monthly influencer hampers to extend product awareness via IGTV. Content was further amplified through We Are SNS’s network, including Mens Fashion Magazine and The Fashion Hub, collectively reaching over 4 million followers, strengthening both brand presence and audience connection.
The Results
Within six months, We Are SNS created over 90 pieces of original content for Uunique, driving a 109% increase in engagement and a 50% growth in followers. Reach increased by 102%, profile views rose by 47%, and website visits grew by 134%, demonstrating the effectiveness of an integrated influencer and content-led strategy. The campaign successfully positioned Uunique as a desirable lifestyle brand, strengthened its social footprint, and provided a scalable approach for continued audience growth and brand engagement.
