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Wallpaper IT Influencer

Wallpaper IT Case Study

Wallpaper IT

The Brief

The Brief

Wallpaper IT partnered with We Are SNS to deliver an influencer-led campaign to drive brand awareness and inspire home improvement creativity ahead of International Wallpaper Week. With Instagram and TikTok showing significant growth in DIY, home renovation, and ‘how-to’ content, the goal was to spark conversation around Wallpaper IT while showcasing their classic yet on-trend products. The campaign aimed to engage audiences with content that was both fun and authentic, highlighting the transformative power of wallpaper in home spaces.

What We Did

Influencer

Influencer
Wallpaper IT
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Wallpaper IT

The Approach

We handpicked 11 influencers who aligned with Wallpaper IT’s brand values and audience. Each influencer was challenged to create playful and inspiring ‘before and after’ reveal videos that felt organic and natural while highlighting the brand’s products. Content focused on DIY transformations and practical home renovation tips, ensuring the campaign resonated with audiences already interested in home improvement. By blending creativity with strategic storytelling, we delivered content that encouraged engagement and inspiration in the lead-up to International Wallpaper Week.

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Engagements

The Results

The campaign produced impressive outcomes, collaborating with 11 influencers with a combined following of over 550,000. Together, they created 14 pieces of content, achieving 251,000+ in-feed video views, 30,000+ Instagram Story views, 250,000+ impressions, and over 13,000 engagements. The content successfully amplified Wallpaper IT’s reach and inspired audiences to engage with the brand, reinforcing its position as a go-to source for stylish and accessible wallpaper solutions.

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/20

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