The Brief:
Avon appointed SNS to support and execute a powerful ‘always on’ influencer marketing approach.
We were challenged to raise brand awareness, spark online conversation as well as increasing Avon’s social media following and driving sales.
Using in-house audience demographic tools, each month we gifted up to 20 ‘beauty focused’ micro influencers Avon products, ensuring each influencer and their audience matched Avon’s target demographic, had great follower engagement, were a good brand fit and who would be able to create authentic and engaging content.