The Brief:

Avon appointed SNS to support and execute a powerful ‘always on’ influencer marketing approach.

We were challenged to raise brand awareness, spark online conversation as well as increasing Avon’s social media following and driving sales.

Using in-house audience demographic tools, each month we gifted up to 20 ‘beauty focused’ micro influencers Avon products, ensuring each influencer and their audience matched Avon’s target demographic, had great follower engagement, were a good brand fit and who would be able to create authentic and engaging content.

The Results:

Over the initial 6 months we collaborated with more than 80 influencers and during this time we identified influencers who consistently produced high quality content, drove strong engagement and proved ROI, to become our ‘Avon Champions’.

The influencers we collaborated with, collectively had a following of more than 1.5M resulting in over 500,000 impressions and 60,000 engagements, giving us an engagement rate of around 4%. The campaign also sparked positive follower engagements and conversations across social media – Avon also had the luxury of repurposing the content across their own digital channels.