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Box office success from social media
Box office success from social media
Social media now drives box office success, as films like Wuthering Heights and Wicked use TikTok and creators to spark trends, build buzz and turn online engagement into must-see cinema moments.
BR
Byron
2 min
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Lunch is packed thanks to Tik Tok
Lunch is packed, thanks to TikTok
Snack discovery is shifting to TikTok, where creators, TikTok Shop and AI drive purchases. Brands using TikTok marketing and influencer strategies are redefining how consumers discover and buy snacks.
BR
Byron
2 min
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MAC Cosmetics on Tik Tok Shop
MAC builds an affiliate model on TikTok Shop
BR
Byron
3 min
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In house marketing vs agency
In-house marketing vs agency
BR
Byron
2 min
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The generational divide in wellness marketing
The generational divide in wellness marketing
BR
Byron
2 min
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Toys sales rise thanks to Kidults
Toys sales rise thanks to 'Kidults'
BR
Byron
2 min
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Why creators are now central to the music industry
Why creators are now central to the music industry
JW
James
2 min
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An illuminated circuit board like human head with glowing lines and social media icons symbolizing AI in influencer marketing
AI in Influencer Marketing
JS
Jack
less than 1 minute
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Two colleagues discuss work in an office seen through a reflection highlighting collaboration for influencer marketing success
Unleashing Influencer Marketing
EH
Elle
less than 1 minute
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A person typing on a Mac Book Air displaying analytics data representing digital campaign trends and influencer marketing insights
Top Trends Redefining Digital Campaigns
JW
James
less than 1 minute
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Do influencers matter in the AI world
Do influencers matter in the AI world?
BR
Byron
3 min
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More Behind the scenes
More Behind the scenes