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Featured article
Toys sales rise thanks to 'Kidults'
Learn about how UK toy sales grew 6% in 2025, driven by adults (“kidults”). Social media, influencers, TikTok, and UGC now shape trends, turning toys into lifestyle, collectibles, and viral culture.
BR
Byron
2 min
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The generational divide in wellness marketing
Understand how different generations value wellness and what this means for your social media strategy.
BR
Byron
2 min
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Top 4 UK UGC creators to collaborate with in 2026
JW
James
2 min
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Disney+ explores AI Integration & UGC
JS
Jack
2 min
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