This spotlight explores Instagram Reels, launched in 2020 as the platform’s answer to TikTok. Positioned prominently within the app, Reels allow brands to reach wide audiences with engaging short-form video content. With engagement rates nearly 22% higher than standard videos, Reels are particularly effective for B2C brands targeting 18–34-year-olds.

Features include music, effects, filters, closed captions, and shopping integration, making them versatile for storytelling and ecommerce. Case studies highlight success from Louis Vuitton, Manchester United, Indy Brand Clothing, and Eco Restaurants, all using Reels to boost engagement and visibility. The guide emphasises creativity, audience understanding, and consistency as keys to success.