This spotlight provides a comprehensive guide to TikTok Spark Ads, a native ad format designed to amplify organic TikTok content. Unlike standard ads, Spark Ads allow full user interaction - likes, comments, shares, and profile visits, blending seamlessly into the TikTok experience.

They deliver higher performance across engagement, conversions, and cost efficiency compared to non-Spark Ads. Brands can launch campaigns using creator content or their own posts, with flexible account-linking options via TikTok Ads Manager. Key success tips include enabling comments, using value-based optimisation, leveraging business accounts, and integrating CTAs. Spark Ads help brands grow communities, build trust, and drive meaningful results.