This spotlight outlines the rise of YouTube Shorts, YouTube’s vertical short-form video feature designed to compete with TikTok and Instagram Reels. Shorts allows creators to film, edit, and share snappy videos that remain discoverable, generating long-term engagement. With 2 billion monthly users and 30 billion daily views, YouTube Shorts offers unmatched exposure, opportunities for brand storytelling, and subscriber growth.

Brands can use Shorts to showcase personality, share behind-the-scenes content, collaborate with influencers, and create instant engagement. Examples from LEGO and Nike highlight how Shorts drive visibility and connect with diverse audiences. Tips include keeping content snappy, valuable, replay-friendly, and authentically engaging.