This spotlight provides a structured guide to growing a brand’s LinkedIn presence through strategic planning and consistent execution. It begins with setting clear goals, completing company profiles, and ensuring professionalism. Key tactics include posting regularly with varied content types, inviting personal connections, encouraging employee engagement, and boosting high-performing posts.

The spotlight also emphasises participating in industry conversations, publishing in-depth articles, and joining relevant groups to build authority. Additional strategies include linking the LinkedIn page across websites, email signatures, and marketing channels. With a mix of organic engagement and paid boosts, businesses can grow followers, increase visibility, and establish thought leadership.