This spotlight introduces a Video Marketing Guide, focused on strategy. It highlights video’s growth, with global users averaging 100 minutes per day and 82% of internet traffic in 2022 coming from video. Benefits include stronger sales, ROI, and customer education. The spotlight outlines eight key steps: defining goals, identifying audiences, developing a content strategy, selecting content types, planning production, optimising formats, using SEO, and promoting across multiple channels.

Practical tips include using 9:16 ratio for multi-platform efficiency and integrating captions for accessibility. By following this framework, businesses can create impactful video campaigns that drive measurable results.