AVON Case Study
The Brief
The Brief
Avon partnered with We Are SNS to execute a large-scale influencer marketing campaign promoting their skincare and makeup ranges. The objective was to create authentic, relatable content showcasing Avon’s moisturisers and lipsticks across Instagram and TikTok, increasing brand awareness and engagement with target audiences.
What We Did
Influencer
The Approach
We managed the campaign end-to-end, sourcing and vetting 100 nano and micro influencers, briefing them individually, handling contracts, and shipping products directly. Influencers were chosen for their alignment with Avon’s audience and content style, ensuring authentic promotion of the products.
For skincare, 60 influencers created content including Instagram Stories, Reels, and TikTok videos, sharing their personal experiences using Avon moisturisers. This mix of formats allowed the campaign to engage different segments of the audience, from short-form daily-use content to more in-depth skincare insights.
For makeup, 40 influencers promoted Avon lipsticks through Instagram Stories and Reels, showcasing tutorials, swatches, and everyday looks. Influencers were encouraged to produce content in a natural, authentic style, highlighting the products in real-life contexts.
We also provided guidance to ensure that all creators maintained the brand tone while allowing their individuality to shine through. This approach fosters genuine connections between influencers and their audiences, maximising the effectiveness of each post.
The Results
Over the course of the social media campaign, skincare influencers reached a total of 1,252,303 followers, generating 95,885 impressions, 7,596 engagements, and a strong 7.6% engagement rate. Makeup influencers reached 642,669 followers, generating 32,496 impressions, 3,765 engagements, and a 5% engagement rate.
Combined, the influencer marketing campaign reached nearly 1.9 million followers, produced 128,381 impressions, and over 11,000 engagements. This succeeded not only in reach but in the authenticity and relatability of the content, which resonated deeply with Avon’s target audience and encouraged genuine interaction across platforms.
If you're looking to create measurable impact with authentic influencer partnerships, let’s talk.
Alternatively to influencer marketing, we sometimes suggest exploring UGC campaigns to help drive results on social media. Check out how we delivered a reach of 31.6 million and 5.9 million in engagement across Instagram and TikTok for Colgate.
