AVON Case Study
The Brief
The Brief
Avon appointed We Are SNS to deliver an ‘always on’ influencer marketing approach to raise brand awareness, spark online conversation, increase social following, and drive sales. The challenge was to identify and activate influencers who aligned with Avon’s target demographic and could create authentic, engaging content.
Each month, We carefully selected up to 20 beauty-focused micro-influencers based on audience fit, engagement quality, and brand alignment. The campaign aimed to generate consistent, high-quality content while maximising reach and engagement across social platforms, providing Avon with both visibility and reusable creative assets.
What We Did
Influencer
The Approach
We activated a carefully curated influencer network, gifting products monthly to micro-influencers whose audiences matched Avon’s demographic. Using in-house audience tools, we ensured each creator could produce authentic and engaging content. Over six months, we managed collaborations with over 80 influencers, monitoring performance to identify top-performing creators.
These high-quality influencers were designated as ‘Avon Champions’ to maintain ongoing engagement. Content produced by influencers was shared across social platforms, amplified through Avon’s channels, and optimised to drive follower growth, spark conversations, and maintain continuous brand visibility while delivering measurable results.
The Results
The campaign reached over 1.5 million followers through 80+ influencers, generating 500,000+ impressions and 60,000 engagements, resulting in an engagement rate of 4%. Influencers consistently produced high-quality content, driving authentic conversations around the brand. Avon was able to repurpose the content across their own social channels, increasing brand awareness and maintaining a strong online presence.
The ‘Avon Champions’ programme ensured ongoing ROI, creating a sustainable influencer ecosystem for the brand while boosting follower growth, engagement, and positive audience interactions.
