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Boots TikTok

Boots 'Here For Love' Case Study

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The Brief

The Brief

Boots partnered with We Are SNS to deliver a high-impact influencer marketing campaign across Instagram and TikTok supporting their ‘Here For Love’ messaging. The goal was to encourage audiences to prioritise self-love all year round, showcasing Boots products in Beauty, Skincare, and Sexual Wellness categories.

What We Did

Influencer

TikTok

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TikTok
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TikTok
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The Approach

We identified three key categories: Beauty, Skincare, and Sexual Wellness, and developed creative content themes for each in collaboration with Boots. Using our influencer platform, we selected 15 diverse UK influencers to create authentic, engaging content. 

Beauty influencers shared beauty looks and self-love date nights, skincare influencers showcased pamper nights with Boots products, and sexual wellness influencers shared their “Perfect Night-In” experiences. All content was optimised and distributed across social media, paid social, and Boots’ digital channels.

The Results

The campaign drove meaningful engagement, sparked positive sentiment, and increased awareness of Boots products. Influencer content was authentic, trend-led, and aligned closely with the brand’s messaging.

Curious how this approach translates to oral care? Take a look at our Colgate case study and see how we exceeded their targets. 

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Engagements Generated

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