Butchers Pet Care Case Study
The Brief
The Brief
Butcher’s Pet Care, a leading pet food brand, partnered with We Are SNS to build a consistent and engaging social media presence across Instagram, TikTok, and Facebook. The objective was to deliver high-quality daily content, engage a passionate dog-loving audience, manage community interactions, and activate influencer partnerships.
In addition, the campaign aimed to amplify brand visibility through event coverage and co-branded activations, ultimately establishing Butcher’s as a trusted and interactive brand within the pet care community.
What We Did
Social
TikTok
Content
Influencer
The Approach
We Are SNS implemented a comprehensive, full-service strategy. Our in-house team produced all content end-to-end, completing 14 shoots and creating over 500 unique assets within six months. A network of 40 micro-influencers, our “Superfans” was activated to produce over 100 pieces of authentic content.
We ran monthly paid influencer campaigns and seven targeted Instagram ad campaigns, achieving substantial impressions. Community-driven activations included co-branded competitions with The Ruddings Hotel and live coverage of major events such as Crufts and a festive cinema experience with Curzon. Every piece of content was designed to engage audiences in real time and encourage interaction.
The Results
The campaign successfully amplified Butcher’s Pet Care’s digital presence, creating a vibrant, engaged community of pet enthusiasts. Influencer and in-house content contributed to over 2 million impressions across social channels.
The combination of organic and paid strategies generated meaningful engagement, strengthened brand recognition, and delivered a consistent flow of content aligned with both seasonal and brand-specific campaigns. Event coverage and co-branded competitions enhanced visibility and engagement, demonstrating the value of integrated social and influencer marketing.
