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Wagg Influencer

Wagg Xmas Case Study

Wagg Xmas header images

The Brief

The Brief

To support the launch of Wagg’s new Christmas treats range, we were tasked to deliver a festive social media campaign that cut through the highly competitive Christmas period. The campaign needed to drive awareness and engagement while remaining authentic, seasonal, and aligned with Wagg’s trusted, family-friendly brand.

What We Did

Influencer

Content

Social
Content
Wagg Xmas
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Influencer
Wagg Xmas
Wagg Xmas
Influencer
Social
Wagg Xmas
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Influencer
Social
Wagg Xmas
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Wagg Xmas Thumbnail and bottom image 2

The Approach

We developed a mixed-content social strategy combining influencer-led storytelling with branded in-house content.

Carefully selected pet influencers created festive, lifestyle-focused content featuring their dogs enjoying Wagg’s Christmas treats. This approach helped build trust, authenticity, and social proof among a highly relevant audience.

For more insight into the significance of influencer marketing, check our blog called ‘Do influencers matter in the AI world?’.

Influencer content was supported by in-house social assets, captured both in our studio and on location in a cosy, home-style setting. These posts reinforced key brand messages and ensured strong product visibility, all tied together through a cohesive Christmas theme.

In total, 16 pieces of content were produced, maintaining consistent brand presence while maximising organic reach and engagement throughout the campaign.

The Results

The campaign successfully introduced Wagg’s Christmas treats range to a large and highly engaged audience. Influencer content generated strong interaction and relatability, while in-house posts ensured brand consistency and sustained visibility across the Christmas launch period.

The festive, warm tone of the content encouraged meaningful engagement, including likes, comments, and saves, helping Wagg stand out during the busy seasonal period.

Check out how we also surpassed KPIs of 100,000 reach and 120,000 impressions in our Great British Bake-off campaign for Wagg. 

For more insights into our pet content, including influencer and in-house, take a sneak peek at our content gallery.

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Impressions
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