Colgate EU Toothbrush Case Study
The Brief
The Brief
Colgate has been a leading name in oral health for over 100 years, championing healthy smiles through scientifically backed products developed by experts.
Colgate approached the team at We Are SNS to create vibrant, edutainment-led and social-first content for its European channels, helping to remind consumers of the importance of replacing their toothbrush every three months.
Spanning eight months, the campaign saw We Are SNS deliver 32 static and short-form video assets across three key strategic pillars: Episode Check-In, Seasonal and General.
The content needed to be vibrant, eye-catching and action-oriented, designed to capture attention and drive meaningful engagement across Colgate’s European social channels.
What We Did
Social
Content
The Approach
The team at We Are SNS got to work, developing and executing a fully integrated content strategy for the Colgate EU Toothbrush campaign.
Content was produced across two, two-day shoots spanning H1 and H2, with the team coordinating every aspect of production. From developing pre-approved shot lists and production timelines to sourcing props, capturing content and overseeing the editing process, the team managed the end-to-end production journey through to final asset delivery.
Every asset was then reviewed through Colgate’s internal vetting software to ensure compliance with the brand’s legal requirements and platform-specific guidelines, before being shared with the client for final approval.
The Results
Across the campaign, We Are SNS delivered 32 vibrant, social-first edutainment assets, bringing together static and short-form video content to engage audiences across Europe.
Drawing inspiration from key seasonal moments, everyday routines and relevant cultural touchpoints, the content transformed an important oral health reminder into informative, entertaining and engaging social content designed to resonate with audiences across the continent.
If you’re ready to elevate your brand’s social presence and engage your audience like never before, chat with us to ask and find out about how our social media support can drive real results for your business.
