Superdry Case Study
The Brief
The Brief
We Are SNS partnered with Superdry to deliver a three-phase influencer marketing campaign supporting new seasonal collections, aiming to drive website traffic, raise brand awareness, and reposition Superdry in the fashion and retail space.
The campaign highlighted key product ranges across Loungewear, Parkas & Jackets, Sustainability, Leather, and Denim, ending with a spotlight on Superdry’s sustainable collections. Using an agile, data-driven approach, we quickly identified influencers delivering the best ROI, scaling successful collaborations and optimising content performance. The campaign also featured a playful giveaway with dance group Diversity, encouraging followers to ‘Kit Out Your Crew’ with Superdry outfits, boosting engagement and social reach.
What We Did
Influencer
The Approach
Over three phases, we collaborated with 20+ influencers, collectively reaching over 18.5M followers and generating more than 85,000 visits to the Superdry website in just three months. Agile monitoring allowed us to double website traffic between phases one and two, from 14,000 to 30,000 visits, and further increase to 38,000 by phase three. Influencers produced 125+ pieces of content, showcasing collections and creative styling ideas, driving engagement and audience growth.
The giveaway with Diversity sparked playful interactions and amplified reach. Our combined performance insights, creative content, and influencer authenticity to deliver a campaign that maximised exposure, reinforced Superdry’s brand identity, and inspired fashion-forward audiences.
The Results
The campaign’s success demonstrated how data-led influencer marketing, creative storytelling, and playful collaborations can boost both engagement and conversions. By optimising influencer selection and scaling high-performing content, We helped Superdry grow its audience, increase website traffic, and drive significant positive sentiment around seasonal and sustainable collections.
The Diversity giveaway added a fun and interactive element, creating buzz and memorable experiences for followers. Overall, the campaign reinforced Superdry’s position as a stylish, contemporary brand and showcased the impact of a strategic, multi-phase influencer approach.
