Gressingham Case Study
The Brief
The Brief
Building on a successful ongoing partnership which previously delivered engaging social media recipe content and internal recruitment videos, Gressingham approached We Are SNS with a new, high-stakes brief.
The objective was to create a compelling, landscape-format brand video for Gressingham website and corporate use. Unlike previous consumer-facing or internal content, this project was aimed towards B2B. The core mission was to attract new stakeholders and retail partners by powerfully conveying Gressingham’s company heritage, scale, and commitment to quality. The campaign video needed to seamlessly trace the entire production journey from poultry farming right through to final product packaging.
What We Did
Content
The Approach
To capture the full scope of Gressingham’s operations, we designed a comprehensive content production strategy that balanced creative storytelling with strict operational logistics.
- Pre-Production and narrative structure: We developed a cohesive script and structured voiceover to weave Gressingham’s rich brand story together. We also coordinated in-depth interviews with key employees to provide an authentic, human element to the corporate narrative.
- Multi-location coordination: Production took place across four distinct locations, including dedicated Geese, Duck and Turkey farms and factory quarters, requiring meticulous scheduling to capture everything from farm environments to the final packaging facilities.
- Rigorous health and safety compliance: Because we were shooting across active agricultural and food production environments, biosafety was paramount. Our crew rigorously adhered to strict PPE and biosecurity protocols, ensuring absolutely zero cross-contamination between different poultry sites and factory zones. Equipment and crew transitions were managed with precision to respect Gressingham's industry-leading standards.
The Results
The project culminated in a premium, cinematic B2B brand video that perfectly encapsulates the Gressingham ethos.
By successfully blending high-production farm-to-fork visuals with authentic interviews, the video delivers a transparent, impressive look at Gressingham’s scale and integrity. Now live on their digital platforms, the video serves as a powerful commercial asset. It gives prospective retailers and stakeholders an immersive look at Gressingham's premium operations, reinforcing their position as a trusted market leader and successfully driving future business growth.
