Premier Case Study
The Brief
The Brief
The Booker Group approached We Are SNS to elevate Premier’s social media presence with a sustained stream of bespoke, high-impact content. Their goal was twofold:
. Increase brand awareness across Premier’s customer base with creative and relevant ideas.
. Create 25+ pieces of content per month showcasing the key product offers featured in their monthly Premier promotional leaflet.
To achieve this, Premier needed content that felt social-first, relatable and rooted in real-life moments, while still staying true to their distinct brand tone of voice. The brief also included developing branded graphic elements to ensure the feed felt polished, instantly recognisable and consistent across all digital platforms.
What We Did
Social
Content
TikTok
The Approach
We Are SNS developed a holistic content system designed to keep Premier’s feed fresh, high-quality and relevant month after month. Our strategy included:
- Reactive trend content that integrated Premier’s monthly offers into timely social formats.
- Creative deal showcases designed to highlight value in an engaging, scroll-stopping way.
- Recipe ideas and lifestyle-driven content that grounded offers in everyday usage moments.
Branded graphic packs to maintain consistency and strengthen Premier’s visual identity across all posts.
Production spanned home-setting shoots, in-store captures and kitchen setups, giving the content a balance of authenticity and aspiration. Across the initial two and a half years, we delivered a rich and reliable content pipeline tailored to Instagram, TikTok and Facebook; each piece optimised in three platform-specific versions to maximise reach.
Our consistently strong output and positive sentiment led Booker Group to extend our partnership across additional brands, including Londis, Budgens and Scoot, leveraging learnings from Premier to elevate the broader group.
The Results
By working closely with the Booker Group and leaning into Premier’s unique audience behaviours, we helped transform their everyday product offers into meaningful, engaging social media content that reinforced the brand’s value-driven promise.
The partnership enabled Premier to:
- Maintain a high-quality, always-on content strategy without internal resource strain.
- Speak to their community through relatable, social-first formats.
- Experiment with new creative techniques thanks to the trust and collaborative rhythm built over time.
- Strengthen their presence across three major platforms with content optimised for each feed’s behaviour and user expectations.
Learn 3 reasons why you may be receiving low engagement, weak reach, and are feeling invisible in our blog called ‘Content Stuck in the Upside Down?’.
For more insights into our content creation support for The Booker Group, check our case studies on Budgens and Londis, where we also build a consistent, trend-aware social media presence that was instantly recognisable; fun, reactive, and unmistakably Budgens or Londis.
Don’t let your social content get lost in the feed. Work with We Are SNS to turn your brand’s everyday offers into scroll-stopping, audience-first campaigns that actually get noticed.
