Heinz Case Study
The Brief
The Brief
We collaborated with Heinz to deliver a dynamic influencer marketing campaign to launch their newest product: Saucy Sauce, a delicious combination of Ketchup and Mayonnaise.
Heinz challenged us to generate online buzz, spark social conversations, and create talkability around the product launch. The campaign needed to communicate that Saucy Sauce brings together two of the nation’s favourite sauces, while also being fun, engaging, and shareable.
What We Did
Influencer
The Approach
We selected influencers whose audiences aligned with Heinz’s target demographic and tasked them with creating content that showcased Saucy Sauce in their favourite dishes. Each piece of content had to balance key brand messages with entertaining storytelling to encourage audience interaction.
Influencers shared content across Instagram Feed and Stories and engaged directly with their followers to amplify conversation, spark excitement, and inspire social sharing.
The Results
The campaign successfully generated widespread engagement and social interaction. Content reached over 280,000 users, including more than 100,000 video views, with an average engagement rate of 4%. Followers responded enthusiastically, sparking viral conversations and interactions across Instagram. The campaign successfully positioned Saucy Sauce as a fun, must-try product while reinforcing Heinz’s reputation as a brand that innovates and connects with its audience.
