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Pyunkang Yul Influencer

Pyunkang Yul Case Study

Pyunkang Yul

The Brief

The Brief

We Are SNS was tasked with supporting the U.S. launch of Pyunkang Yul, a rising Korean skincare brand, by building brand awareness and driving product discovery among a new audience. The objective was to position Pyunkang Yul as a trusted name in high-quality skincare, leveraging the influence of beauty creators on YouTube. We were challenged to deliver authentic, engaging influencer-led content that integrated seamlessly into creators’ routines. The campaign needed to resonate with skincare enthusiasts, generate genuine engagement, and amplify visibility in a highly competitive market, while aligning with Pyunkang Yul’s brand values and messaging

What We Did

Influencer Marketing

Influencer
Deep Cleansing
Dont SLEEP on these products
Influencer
Anti-Aging
Anti Aging Nighttime Skincare
Influencer
Relaxing Pamper
The Ultimate Relaxing Pamper Routine Skincare Rose Bath
Influencer
Skinimalism
What Is Skinimalism And How Do You Achieve It
Pyunkang Yul close up image

The Approach

We partnered with four trusted beauty influencers with strong, engaged audiences on YouTube. Each creator was briefed to authentically integrate Pyunkang Yul products into their daily skincare routines, producing standalone product spotlights and organic routine videos. Content was tailored to feel natural and in line with each influencer’s personal style, ensuring credibility and audience trust. We managed the entire process from influencer sourcing and contracting to content approvals, scheduling, and performance tracking. The strategy focused on reaching audiences where they already engaged with beauty content, amplifying awareness and driving discovery in a highly competitive skincare market.

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The Results

The campaign delivered impressive results, generating over 421,000 views, 12,000+ likes, and 1,000+ genuine comments from engaged beauty enthusiasts. With a view rate of 9.9% and a cost-per-view of just £0.11, the campaign demonstrated efficiency and high impact. By allowing influencers to tell Pyunkang Yul’s story authentically, we helped build trust, momentum, and recognition as the brand entered the U.S. skincare market, establishing a solid foundation for ongoing influencer marketing and audience engagement.

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