Scent & Co Case Study
The Brief
The Brief
Scent & Co partnered with We Are SNS to scale their social media presence and drive direct sales through a multi-channel campaign. The objective was to create engaging, original content that would grow followers, increase audience engagement, and convert social activity into subscriptions.
We were tasked with combining influencer marketing, social media content creation, and paid social advertising into a cohesive strategy. The campaign required careful planning for grid feeds, moodboarding, and content creation, while providing measurable results in sales and engagement across multiple digital channels.
What We Did
Social
Content
Influencer
The Approach
We Are SNS developed a structured campaign, beginning with social media grid planning and moodboarding for photography and videography to create high-quality, original content. Using our in-house influencer platform, we collaborated with over 35 influencers in six months, gifting products and providing discount codes to track conversions.
Content was repurposed across Scent & Co channels and amplified via We Are SNS’s network, including Mens Fashion Magazine and The Fashion Hub, reaching over 4 million followers. Paid social campaigns leveraged this content to drive subscriptions, while influencer-led activations ensured authentic engagement and high ROI.
The Results
Within three months, We Are SNS generated 65 subscriptions, achieving a 200% ROI. Over 30 pieces of original content were created, resulting in an 8,800% increase in engagements, a 38,000% increase in reach, 172% growth in profile views, and a 674% rise in website visits. The campaign successfully strengthened Scent & Co’s social presence, expanded their audience, and converted engagement into measurable sales while providing scalable content and influencer strategies for future growth.
