About

Spotlights

Blog

Let's Work Together

SHEIN TikTok

SHEIN Case Study

SHEIN Header images

The Brief

The Brief

SHEIN approached We Are SNS to support an influencer activation for their ‘Lucky Flip Game’ on the SHEIN app. The goal was to drive awareness and engagement using a gifted campaign with a large pool of nano and micro influencers.

What We Did

Influencer

TikTok

SHEIN Thumbnail and bottom image

The Approach

To meet the ambitious influencer targets, we took a dual approach: reaching out to our existing influencer community and leveraging our in-house platform, The Blogger Programme, to access a wider network.

We secured 132 influencers, including 55 nano, 73 micro, and 4 mid-tier, with a combined following of over 2 million. The audience was highly aligned with SHEIN’s target demographic, with 88% UK-based and 76% aged 18–34.

Influencers were tasked to share or create videos featuring the ‘Lucky Flip Game’ on Instagram Stories or TikTok in exchange for SHEIN vouchers over a 10-day period. Content included green screen game visuals as well as authentic posts where influencers showcased what they won and their plans for their prizes, creating a mix of engaging and relatable content.

The Results

The campaign generated over 100,000 impressions from content created by the 132 influencers. It also delivered strong engagement metrics, with over 2,200 likes, 670+ shares, 300 saves on TikTok, and more than 1,000 clicks from Instagram Stories, highlighting the campaign’s reach and resonance with the target audience.

Want to see more results like this? Explore our content gallery to discover how our influencer campaigns drive real impact.

-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Influencers
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Combined Following
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Impressions
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Engagements

Featured

/79

Work

Colgate Y1 Thumbnail and bottom image 2
Colgate UGC
Colgate 12 Month Case Study
Butchers Thumbnail and bottom image 2
Butcher's Social
Butcher's Case Study
Booker
Booker Group Social
Booker Group Case Study
Kitchen Joy Thumbnail and bottom image 2
Kitchen Joy Content
Kitchen Joy Case Study
Boots 17
17 Cosmetics TikTok
17 Cosmetics Case Study
Explore More work
Explore More work
Let’s work together
Let’s work together