Popsockets Case Study
The Brief
The Brief
During our initial 6-month partnership with Popsockets, We Are SNS was tasked with executing a series of influencer marketing activations. The aim was to support ambassadorships, product launches, seasonal bursts, and themed content to elevate Popsockets’ presence and engagement on TikTok.
What We Did
Influencer
TikTok
The Approach
The partnership began with a 3-month ambassadorship involving 3 influencers with a combined following of just over 90,000. Each ambassador created content monthly to align with seasonal product launches, including the Popsockets MagSafe, Pop Grips, plant positivity initiatives, Black Friday/Cyber Week, and a Christmas activation.
In addition, we launched a TikTok Halloween activation where 2 influencers visited a haunted maze to showcase the shockproof and durable qualities of Popsockets. Influencers filmed their reactions while being scared, creating engaging content that amplified brand messaging.
Subsequent activations were themed to tie into marketing activities: a streetwear-focused campaign where influencers matched their outfits to their Popsockets, and a sporting-themed activation with football trickster Ergys jr7, who integrated Popsockets into his training and skills content.
All influencer content was amplified on Popsockets’ social platforms, with duets and collaborations encouraging audience interaction and visibility.
The Results
The 3-month ambassadorship delivered over 62,000 views from monthly content. The Halloween activation generated 160,000+ views, and festive content with TikTokers Em & Loz reached 165,000 impressions. The streetwear activation added 23,000 impressions, while Ergys jr7’s football-themed content achieved over 500,000 impressions and more than 50,000 engagements.
Over the 6-month period, SNS partnered with 10 influencers producing over 14 content pieces, generating over 1 million views and 70,000 engagements, significantly boosting Popsockets’ visibility within the TikTok community.
For more insights into our influencer support, check out what we did for Superdry.
