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The Works Influencer

The Works Case Study

The works

The Brief

The Brief

We Are SNS was tasked with bringing The Works’ “Time Well Spent” campaign to life, focusing on encouraging screen-free moments and quality family time. The objective was to drive awareness on Instagram while creating content that felt authentic, relatable, and reflective of real family life.

The campaign required a mix of in-store and at-home storytelling to highlight both the range of products available at The Works and ideas for fun, engaging activities. We were challenged with managing influencer partnerships, guiding creative content, and ensuring the campaign resonated with families while supporting The Works’ broader social media strategy.

What We Did

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The works image

The Approach

We partnered with six family-focused creators, reaching a combined audience of over 390,000. The content strategy was split into two approaches. Three influencers captured the in-store experience, showcasing browsing, product ranges, and spontaneous ideas for family fun. The other three focused on at-home activities, producing content featuring puzzles, craft kits, outdoor toys, and travel-friendly items, highlighting genuine moments of connection.

All content was tailored for Instagram, with clear guidance to maintain authenticity while aligning with The Works’ brand values. Posts were optimised for engagement and repurposed across social channels to create a cohesive campaign presence.

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Saves

The Results

The campaign achieved strong engagement and visibility, with over 140,000 impressions and an average reach rate of 36%. It generated more than 5,500 engagements, including over 5,000 likes, 383 comments, and 170 saves, demonstrating authentic resonance with the Time Well Spent message.

Our targeted influencer strategy successfully inspired families, strengthened brand awareness, and created shareable, platform-optimised content that highlighted the value of screen-free, quality moments together.

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