The Brief:
Ryman partnered with SNS to develop and execute their social, influencer and paid marketing strategy. With objectives to grow social media following, increase website traffic as well as supporting the overall brand positioning. Our initial objective was to start with creating original content for social media. Using our in-house creative team we created daily bespoke content and digital assets, these consisted of product photography, videography, animation and lifestyle content.
To support the social media content we also developed an ‘always on’ influencer approach collaborating with micro and mid-tier influencers. The always-on was then supported with seasonal peaks such as Back to School, Christmas and other seasonal periods. Not only did influencers help with the positioning of Ryman online but it grew brand awareness and also provided us with a rich pool of content to repurpose.
We also helped coordinate brand partnerships where we ran dual influencer and content-based campaigns with key suppliers such as Stabilo, Sum Up, Cricut, BluTac and HP.
