A brief look at the metaverse—where AR, VR, and digital worlds merge. This spotlight explore its meaning, business potential, early brand use, and why many see it as the internet’s next evolution.

LinkedIn growth needs strategy, not just presence. This spotlight shares tips to optimize profiles, engage audiences, and leverage content, employees, and paid tools.

Discover how Instagram Reels boost brand visibility and engagement, highlighting features, benefits, and strategies to connect with audiences through short-form video.

Influencer marketing has grown into a £12.5bn industry. This spotlight explores its effectiveness, best practices, and how it’s reshaping brand strategies, consumer trust, and global engagement.

Always-on influencer marketing builds long-term, authentic relationships. Discover why continuous collaboration outperforms one-off campaigns for lasting engagement and brand growth in this spotlight.

Video dominates digital consumption, making it essential for marketing. This spotlight covers strategy, optimisation, and promotion to help brands harness video for engagement, awareness, and sales.