About

Spotlights

Blog

Let's Work Together

AliPay TikTok

AliPay Case Study

Ali Pay Header images

The Brief

The Brief

We Are SNS coordinated a collaboration between Alipay, a leading digital payment platform, and two high-profile influencers, Niko Omilana and Liv Cooke, to drive awareness, engagement, and views around Patrik Schick’s goal during the Czech Republic vs. Scotland football match. The campaign also aimed to promote WorldFirst, a global currency exchange and international payment provider.

What We Did

Influencer

TikTok

Content
Influencer
Alipay
Screenshot 2026 04 16 at 19 53 13
Content
Influencer
Alipay
Screenshot 2026 04 16 at 19 53 35
Content
Influencer
Alipay
Screenshot 2026 04 16 at 19 53 56
Alipay 2 Thumbnail and bottom image

The Approach

We carefully selected influencers whose interests and expertise aligned with the campaign goals. Niko Omilana, a London-based influencer with 1.5M Instagram followers and a 22% engagement rate, brought a strong sports affinity and diverse social presence as a YouTube creator and member of the BETA Squad. Liv Cooke, Freestyle Football World Champion and 5-time World Record Holder, with 4M TikTok followers, added credibility and flair to the football-focused content.

The influencers recreated Schick’s goal in their unique styles while naturally incorporating WorldFirst into the narrative. The campaign leveraged cross-platform promotion across Instagram, TikTok, and YouTube to maximize reach and engagement, ensuring content was highly shareable and audience-relevant.

The Results

The campaign successfully amplified views and engagement, with Niko and Liv producing content that resonated with football fans and social audiences alike. The campaign achieved over 750,000 impressions and more than 130,000 engagements, reinforcing Alipay and WorldFirst’s visibility within the target audience.

-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Influencers
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Followers
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Impressions
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Engagements

Featured

/79

Work

Colgate Y1 Thumbnail and bottom image 2
Colgate UGC
Colgate 12 Month Case Study
Butchers Thumbnail and bottom image 2
Butcher's Social
Butcher's Case Study
Booker
Booker Group Social
Booker Group Case Study
Kitchen Joy Thumbnail and bottom image 2
Kitchen Joy Content
Kitchen Joy Case Study
Boots 17
17 Cosmetics TikTok
17 Cosmetics Case Study
Explore More work
Explore More work
Let’s work together
Let’s work together