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Lee Jean Influencer

Lee Jean Case Study

Lee Jean Header images

The Brief

The Brief

We Are SNS partnered with Lee Jeans to deliver a targeted influencer campaign, utilising it’s specialist influencer marketing services to raise awareness of the Body Optix range, available exclusively at Selfridges.

The primary objectives were to educate customers on the innovative Body Optix collection, increase overall brand awareness, and promote the in-store personalisation station. A key focus was to drive footfall directly to Selfridges, highlighting the exclusivity of both the product range and the customisation experience.

What We Did

Influencer

Social
Influencer
Traveled in style w leejeanseurope get yours theofficialselfridges amazing fit sexy shape le
Social
Influencer
Imagine contouring but for your legs and your bum so thats what leejeanseurope body op
Social
Influencer
Wearing my personalised leejeanseurope Body Optix jeans Could you see what it says Go get y
Lee Jean Thumbnail and bottom image

The Approach 

Through our influencer marketing services, we curated a group of creators to develop authentic and engaging influencer content that brought the Body Optix range to life.

Each influencer was invited to experience the personalisation services available exclusively at Selfridges, documenting their journey from product selection through to the final customised design. This approach ensured the influencer content felt both aspirational and informative, allowing audiences to fully appreciate the 360 design capability of the Body Optix range.

Content was carefully crafted to inspire and educate, showcasing the unique personalisation machine while reinforcing the premium, experiential nature of the in-store offering.

Deliverables included:

  • 1x Instagram Post
  • 2x Instagram Stories

The Results

The influencer campaign delivered strong visibility and engagement, successfully positioning Lee Jeans’ Body Optix range as both innovative and experience-led.

By leveraging high-quality influencer content and authentic storytelling, the campaign not only drove digital engagement but also supported increased in-store interest at Selfridges.

Overall, Lee Jeans achieved over 62,681 social media engagements, alongside a notable uplift in brand awareness, demonstrating the effectiveness of our influencer marketing services in executing impactful campaigns.

For more insights into the power of influencer or UGC marketing, go check out our Sanex case study. 

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Highest Post Engagement

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