Life Health Foods Case Study
The Brief
The Brief
Life Health Foods partnered with We Are SNS to manage the end-to-end social media strategy for their four main brands: Lizi’s Granola, Up&Go, Fruit Bowl, and Nutri-Brex.
The objective was to build awareness, grow engagement, and create a robust pool of content tailored to each brand’s audience. While Lizi’s Granola was prioritised as the flagship brand, the partnership involved also supporting Up&Go, Fruit Bowl, and Nutri-Brex through carefully curated social strategies across Instagram and TikTok. We were tasked with developing bespoke 12-month strategies, establishing clear content pillars, and defining individual brand tone-of-voice for each line.
What We Did
Social
Content
Influencer
The Approach
Lizi’s Granola is a wholesome, versatile breakfast option aimed at energising mornings with a nutritious twist. For this flagship brand, we collaborated with five influencers monthly, produced 20 social media posts across Instagram and TikTok, and created 10 pieces of in-house content each month. Special activations included a partnership with wellness running club ‘These Girls Run’, where we hosted a breakfast event, provided Lizi’s Granola to runners, and filmed influencer interviews to generate authentic, engaging content.
Fruit Bowl offers a convenient and healthy snacking option with fresh, on-the-go appeal. For Fruit Bowl, we partnered with four influencers monthly, producing 20 posts across Instagram and TikTok alongside six pieces of in-house content per month. Paid amplification ensured the content reached a wide, relevant audience.
Up&Go is a protein-packed breakfast drink designed for busy lifestyles, focusing on convenience without compromising nutrition. The Up&Go campaign included five influencers each month, 20 social media posts, and five pieces of in-house content to highlight its functional benefits.
Nutri-Brex provides a balanced cereal option, combining fibre and essential nutrients for a healthy start to the day. The Nutri-Brex approach involved producing 10 social media posts each month across Instagram and TikTok, supported by two in-house pieces to consistently showcase product benefits and versatility.
The Results
Over the 12-month campaign, we created over 120 pieces of content for Lizi’s Granola, generating 1 million impressions and 50,000 engagements. Broken into brands:
- Fruit Bowl delivered 75 pieces with 750,000 impressions and 40,000 engagements.
- Up&Go produced 60 pieces with 600,000 impressions and 30,000 engagements.
- Nutri-Brex delivered 25 pieces with 150,000 impressions and 7,000 engagements.
Across the four brands, overall, we produced over 280 pieces of content, collaborated with more than 150 influencers, generated over 1.5 million impressions, and achieved more than 125,000 engagements.
For more insights into how you can improve your social media strategy, particularly on TikTok, take note of research in our blog ‘How to do well on TikTok in 2026’.
