Sheppys Cider Case Study
The Brief
The Brief
Sheppy’s, a sixth-generation, family-run cider brand and one of the UK’s oldest independent producers, appointed We Are SNS for two seasonal content creation shoots to produce premium studio and lifestyle assets ahead of the spring/summer season.
The objective was clear: build a versatile, high-quality visual library that reflected Sheppy’s reputation for craftsmanship, authenticity, and natural enjoyment, while positioning the brand as a premium choice for cider enthusiasts.
Each piece of content needed to feel true to the brand’s heritage yet optimised for modern storytelling, adaptable across Instagram Reels, Facebook, and paid social formats. Deliverables included 10 original 9:16 videos per year, ensuring a consistent flow of on-brand, story-led content designed to drive awareness and engagement throughout the year.
What We Did
Content
The Approach
To capture the heart of the Sheppy’s experience, We Are SNS developed a creative direction titled “Sheppy’s for Every Occasion”, showcasing the brand’s diverse cider range across moments that reflect British lifestyle and seasonal enjoyment.
Our approach focused on authentic, lifestyle-led storytelling that balanced premium aesthetics with relatable moments.
We crafted a detailed shot plan and production strategy built around four core principles:
- Artisanal visual style: Use of darker, muted tones and natural materials like wood and glass to reflect the brand’s craft and heritage.
- Cinematic product focus: Close-up shots capturing the care and texture of each pour, bottle opening, and branded glass moment.
- Lifestyle versatility: Story-led vignettes across beaches, picnics, and countryside scenes, showing Sheppy’s as the perfect cider for any setting.
- Cross-platform flexibility: Every shot was designed for seamless adaptation across organic and paid formats, maintaining visual consistency and longevity across touchpoints.
The result was a content suite that embodied the premium, down-to-earth spirit of Sheppy’s, balancing old-world authenticity with modern digital storytelling.
The Results
Over the course of the partnership, we went above and beyond delivering 27 premium video/image assets that formed a strong, evergreen content library for Sheppy’s.
The final outputs elevated the brand’s digital presence, capturing the craftsmanship, warmth, and natural character at the heart of Sheppy’s story. With assets designed for both performance and storytelling, Sheppy’s gained the ability to maintain a consistent, high-quality presence year-round, strengthening engagement, awareness, and community connection across their social channels.
The content bank now serves as a visual cornerstone for Sheppy’s brand communications, ensuring that every post, from spring picnics to winter firesides, reflects the same commitment to quality, tradition, and authenticity that defines the brand.
But how can you help the content go viral on social media? Here are 6 insights into the power of episodic content. For more examples of We Are SNS content creation, check out how we reshaped The Jelly Bean Factory’s Instagram content with a batch of refined social-first content ideas.
If you’re ready to build a content library that works harder for your brand, driving engagement, telling your story, and delivering long-term value, let’s create something exceptional together.
