Robert Dyas Case Study
The Brief
The Brief
Robert Dyas partnered with our team to deliver a fully integrated social strategy, combining influencer marketing services, social media management, and always-on content creation.
The objective was to reposition Robert Dyas as a modern, accessible and trusted retailer for everyday practical solutions. This required not only increasing visibility and engagement, but also improving brand perception through transparent, helpful and relevant social content.
A key challenge was maintaining consistency across channels while ensuring the brand remained culturally and seasonally relevant, particularly during peak retail moments such as Black Friday and the Christmas gifting period.
What We Did
Social
Influencer
Content
The Approach
As an experienced social content agency, we implemented a full-funnel strategy designed to balance consistency, utility and discovery.
At the core of our approach was daily social media management, ensuring Robert Dyas maintained a constant and reliable presence across platforms. Content was intentionally structured around three pillars: helpful, seasonal, and engaging. This allowed us to move beyond purely promotional messaging and instead deliver social content that added genuine value, from practical product demonstrations and household tips to timely buying guides aligned with seasonal needs.
Seasonal campaigns played a critical role in the strategy. Moments such as Black Friday and Christmas were treated as key conversion drivers, with tailored social content designed to simplify decision-making for customers. This included curated gifting ideas, problem-solving product highlights and timely offers, all positioned to reinforce Robert Dyas as a convenient, one-stop shop.
Our influencer marketing services were layered into this strategy to amplify reach and introduce the brand to new audiences in a more authentic way. Influencer campaigns were carefully selected to align with the brand’s practical positioning, focusing on creators who could naturally integrate products into real-life scenarios. This ensured influencer content felt credible and relatable, rather than overly commercial.
In parallel, LinkedIn content was introduced to strengthen brand credibility from a corporate perspective, supporting transparency and reinforcing trust with a broader audience. This included creating monthly graphic design assets that felt suitable on the platform.
The Results
The integrated strategy delivered a significant uplift in both reach and engagement, demonstrating the effectiveness of combining structured social media management with insight-led influencer marketing services.
By focusing on useful, relevant and timely social content, Robert Dyas was able to build stronger connections with its audience, increasing both interaction and trust. The addition of influencer activity further extended visibility, helping the brand reach new and highly relevant audiences.
This approach not only drove measurable performance across key metrics, but also contributed to a more consistent and authentic brand presence across social platforms. To see another example of this approach, check out our Jollyes case study.
