Tower London Case Study
The Brief
The Brief
Tower London appointed We Are SNS to manage their social media content creation and influencer marketing strategy. The goal was to build a visually engaging and diverse social media presence, increase brand awareness, and amplify product launches and in-store experiences. The strategy aimed to combine authentic influencer content with high-quality original videos to reach fashion-conscious audiences.
What We Did
Social
Content
Influencer
The Approach
We utilised our in-house photographers and videographers to produce over 15 bespoke videos per month, featuring in-store experiences and product-focused shoots. This content was shared across Tower London’s social media channels and incorporated into paid ads.
In addition, we supported in-store events and product launches, including the Converse & Tower London collaboration, capturing live content for both social posts and promotional videos.
An ‘always-on’ influencer marketing approach was also implemented, gifting carefully selected influencers Tower London products to review. This strategy ensured consistent, authentic content that built credibility and expanded brand reach.
Content was further amplified across We Are SNS’ own social media network, including Men’s Fashion Magazine and The Fashion Hub, reaching over 4 million followers combined.
The Results
Within the first six months, We created over 90 pieces of original content and collaborated with more than 30 influencers with a combined following of 300,000. The campaign drove over 10,000 engagements, establishing Tower London as a dynamic and influential presence in the streetwear space.
