About

Spotlights

Blog

Let's Work Together

Tesco Influencer

Tesco Halloween Case Study

Fluffy dog

The Brief

The Brief

We Are SNS were tasked with supporting Tesco’s Halloween campaign, aimed at driving awareness and engagement around seasonal products and inspiring fun, family-friendly activities. The campaign needed to capture the excitement of Halloween while showcasing Tesco’s range of treats, decorations, and costumes.

We were challenged to select the right family-focused influencers, guide creative storytelling, and deliver content that was authentic, engaging, and aligned with Tesco’s brand values. The objective was to create highly shareable social content that resonated with families planning for Halloween, boosting visibility and encouraging in-store visits.

What We Did

Influencer

Fluffy dog portrait

The Approach

We Are SNS partnered with six family-focused influencers, reaching a combined audience of over 380,000. Influencers created content highlighting Tesco’s Halloween products, from spooky decorations and costumes to seasonal treats. Content included in-store hauls, recipe ideas, and at-home festive activities, shared via Instagram Reels, Stories, and TikTok videos.

We provided creative guidance while allowing influencers to retain their authentic voice, ensuring the content felt natural and relatable. Posts were optimised for engagement and repurposed across Tesco’s social channels to create a cohesive campaign presence and inspire families to celebrate Halloween with Tesco.

The Results

The Tesco Halloween campaign achieved strong visibility and engagement, generating over 150,000 impressions and 5,800+ interactions. Influencer content performed exceptionally well, with high likes, comments, and shares, showing authentic audience connection with the seasonal message. We Are SNS’s influencer-led approach successfully boosted awareness of Tesco’s Halloween range, inspired festive family activities, and strengthened the brand’s social presence during the seasonal campaign period.

-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Impressions
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Engagements
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Likes
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
-
-
0
1
2
3
4
5
6
7
8
9
:
%
.
+
,
B
M
K
£
k
X
x
/
Comments

Featured

/20

Work

The works
The Works Influencer
The Works Case Study
Curl Co
Curl Co Social
Curl Co Case Study
Sweetzone
SweetZone Social
SweetZone Case Study
Explore More work
Explore More work
Let’s work together
Let’s work together