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Wagg Chew Case Study

Wagg Chew Header images

The Brief

The Brief

Wagg partnered with We Are SNS to bring the Wagg Chew range to life on social media, with a clear goal: create fun, playful content that resonated with dog owners while highlighting the variety and appeal of the chew treats.

The social media campaign aimed to:

  • Showcase the Wagg Chew range in an entertaining, shareable way.
  • Reach both existing Wagg customers and new dog owners, positioning the chews as a fun, rewarding treat for pets.
  • Support broader brand awareness and engagement, emphasising Wagg’s playful and pet-friendly personality.

KPIs were set to ensure measurable success:

  • Reach: 55,000+
  • Impressions: 80,000+

What We Did

Influencer

Content

Social
Content
Wagg Chew
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Social
Content
Wagg Chew
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Content
UGC
Wagg Chew
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Social
Content
Dinner is Served
Wagg Chew Thumbnail and bottom image 2

The Approach

To make the campaign feel authentic and relatable, we collaborated with four carefully selected pet-loving social media influencers whose audiences naturally aligned with Wagg’s target customers.

Each influencer was tasked with showcasing the Wagg Chew range in playful, everyday scenarios, from rewarding dogs after walks to light-hearted treat challenges. By keeping content fun, simple, and shareable, we encouraged genuine engagement while demonstrating the product in action.

The social media campaign leveraged both Instagram and TikTok, with creative formats tailored to each platform:

  • Short-form playful videos showing dogs enjoying the chews
  • POV and reaction clips capturing authentic dog-owner moments
  • Engaging captions and calls-to-action to drive interaction

This approach ensured the content felt authentic, credible, and entertaining, sparking conversation and UGC from dog-loving audiences.

The Results

This Wagg Chew social media/influencer marketing campaign dramatically outperformed KPIs, delivering a total of 300,000+ reach, 150,000+ impressions, and 9,200+ engagement across both influencer and brand content. 

For more insights into our amazing pet-focused work, take a look at how we revamped Jollyes social media presence, generating 2.3+ million impressions and 23,000+ organic follower growth on Instagram.

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Comments

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